The Brief:
To update the glass and aluminium website with a new look and feel while improving Search Engine Optimisation (SEO). The idea was to maintain a similar structure and content layout so that the update was not jarring to regular customers.
The Process:
Since this project had only a modest budget, we kicked straight into gear with a mock-up of the refreshed website based on the current layout and content.
After approval, we ramped up immediately into development. Utilising a WordPress Content Management System (CMS), we created a simple to use and easily maintainable website with future-proof techniques for ongoing updates.
After development, we went through a rigorous quality assurance testing phase to ensure the website was free of any issues.
Since SEO was crucial to this project, we reviewed all content on the website to improve engagement and traction. We then optimised it for search engines and marketing using SEO best practice and Yoast SEO to ensure the highest possible Google ranking. Additionally, we continued these high standards to increase audience engagement with accessibility, development, and data structuring techniques.
