In 2014, Simpleism was born from a humble Uni assignment (yes, this design is very questionable - I was 20). Back then it was a simple design portfolio called ‘Simple-ism’ and had a lovely .net domain extension. From 2014 to 2020, it lay fairly dormant with the odd contract job keeping it slowly alive. As COVID hit in 2020, and I (Paige) became a mother, Simpleism was given new life for the next two years as a full-time freelance business. We hired extra creative contractors to help with the workload and business was booming. As COVID slowed down in 2022, Simpleism sat on the sidelines once again as I once again joined the full-time workforce as a designer, developer & leader.
